The person who can enable a distributed team.
Let me explain.
The # 1 reason why any project of yours failed in the past with an outsourced or remote team is because of a lack of context or understanding of your business domain knowledge…
On one side you’ve got capable programmers and on the other frustrated client services and sales teams.
Both sides need coaching and a process.
Without it, it will be a painful, expensive experience.
Whenever there is a business knowledge gap in customer understanding, your devs will default to a technical solution they are comfortable with – rather than what’s actually needed.
It’s made worse by cultural, time and distance barriers.
That’s why it’s so important to package information and business context in the right way…
Imagine it’s a baton pass in a relay…
And deliver the right feedback to iterate towards a result customers actually want.
This new role is about knowing enough about the product technically to have intelligent conversations with clients and to drive deals forward, while also keeping the dev team in the loop, building towards the right things.